demonstrate an understanding of all the aspects of marketing planning.
 2.You should therefore include a comprehensive marketing audit, credible SMART marketing objectives, and strategies including clear segmentation, targeting and positioning, growth strategies and focused differentiation for survival and competitive advantage.
 3.The recommendation on the stated objectives and strategies should be clearly addressed using marketing mix and the extended marketing mix.
 4.Students should also, where necessary incorporate concepts such as Sevicecape, S-D logic and Co-creation.
 5.All the marketing activities should be shown in the form of a Gantt chart. This can also be used to show the financial implications by way of stating clear revenue projections and costs of individual proposed marketing activities.

 

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