Order Description

As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Management:

With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organisation`s products.

In the light of the above findings, state and justify 3 Marketing objectives that your chosen organisation should pursue for this product over the next 3 year period.

Critically evaluate how and why the organisation`s Marketing plans for your chosen product must be strategically planned over the 3 year period.

Prepare and critically examine a detailed Marketing Communications plan for your chosen product, covering the 3 year planning period.

In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyse the issues that your client organisation faces and to recommend
marketing management solutions.