1. Market segmentation is vital to targeting the correct consumer market for todays numerous types of businesses. In what ways can a company divide their consumer market into segments?
2. How can market leaders, challengers, followers and nichers compete effectively?
3. What are the important decisions in developing a branding strategy? Use an example in your response by indicating a brand and state their branding strategy(ies) that have made them successful.
4. What strategies are appropriate in the different stages of the Product Life Cycle (PLC)?