Marketing

Topic: From technology orientation to customer orientation within the automobile sector

Paper details:

Define and explain technology and customer orientation

Explain based on studies and literature the approach to master the orientation change form technology to customer orientation in regard to
organisational structure, company culture (use cultural iceberg model) and processes (Hint: The Path to Customer Centricity)

Explain how the change to customer orientation affect the overall company performance

Identify and explain the challenges that typically deter the company from being more customer orientated

Does the chance of technology to customer orientation can be applied in every industry? Give an example in which it is difficult and in which it is easier
Name a theoretically model of how to measure technology and customer orientation and explain the scale.

Current trend from the technology to the customer orientation

Which role does digitalization play/ can play in the shift from technology orientation to customer orientation concerning the automobile industry
Explain the value chain of porter