A current or recent marketing communications issue/campaign will be selected . You are required to:• Analyse the communications issue/campaign drawing on the approaches studied in the module. • Critically evaluate the communications issue/campaign, using recognised frameworks and marketing communications theory.• Discuss the meaning of the campaign using relevant academic concepts. This may include all or some of the following:o How meaning is created among audienceso How the communications mix is utilised across the campaigno How the selection of media influences meaning makingo How creativity is utilised to engage audiences • Submit a critical evaluation of the campaign in the light of your understanding of the communications context, academic materials and trends in marketing communications.• Provide a list of sources using the UWE Harvard style.• Provide a 500 word critical reflection making clear linkages between your critical evaluation and the module content.