Marketing Blog Questions

DF 4.1
1. Discuss the difference between high and low involvement products.
2. Post urls to images/outline examples of a high and low involvement purchase that you have made.

Poulos, M 2007, Buyer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W.
Proctor, T 2000, Strategic marketing, Routledge, London.

DF 4.2
1. What kind of innovation adopter are you – does this change in different product types?
2. How is digital technology changing your purchase behavior?