1. Through critical analysis of current and future issues in strategic marketing management. assess how marketing is managed internally and externally by organisations from different sectors and
how such organisations are impacted by issues in sustainability. business ethics and corporate social responsibility:
2. Critically and effectively assess the value of theories. concepts and models to the practices of the service sector and how they manage service quality:
3. Evaluate critically. the strategic role of branding and assess the impact branding has on consumers. organisations and society: