In order to communicate the launch of Pure Gym’s youth gyms, you are required to create a communication plan supported by a story board.

The communication plan must include: 1. a discussion of how the promotional mix theory was used to decide selection2. a description of the target audience and the response sought  3. an outline of chosen channel 4. an explanation of the communications key message 5. a visual illustration – using a storyboard for the proposed promotion illustrating intended image, message, action sought etc6. use of marketing theory such as ‘AIDA’ (Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Reinforce, Inform, Persuade) to explain how the promotion you have chosen will achieve Pure Gym’s objective7. an explanation of how feedback will be collected 8. academic references