Appraise the concept of luxury and critically analyse the unique characteristics of the global luxury goods market with emphasis on the financial performance of luxury organisations.

Compare and contrast different managerial approaches, expansion plans and growth strategies suitable for mature and/or emerging luxury goods markets.

Critically evaluate the key success factors and potential pitfalls in building luxury market offerings, from conception to development, communication, distribution and retail and recommend an appropriate course of action in response to a given brief.

 

 

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