Topic: marketing

Order Description
research report
Assessment Task 1: Individual Research Report
Assessment Details:
Research and examine the organization that you work for, or are
familiar with. You will need to identify and analyse the fundamental
issues in marketing that relate to the specific business.
At a minimum, your report must address the following issues:

1- A definition of the customer’s needs, wants, demand, product and
market identified for the organization.
2- A discussion of the orientation the company exhibits toward the
market place.
3- The major competitive issues facing the firm (for instance, the
nature and level of competition, competitive strategy profiles,
regulations, etc.).
4- Segmenting, targeting and positioning issues relating to the
organization.
Please note: The following company types are not permitted
as subject material for this assessment:
– Multinational fast food companies (ie McDonalds, KFC, Hungry Jacks, etc)
– Multinational beverage companies (ie. Coca-Cola, Pepsi, Starbucks, etc)
– Multinational sporting apparel companies (ie. Nike, Adidas, etc)
– Multinational personal electronic companies (ie Apple, Nokia, Samsung, etc)
2) Criteria used to grade this task: Please refer to the marking guide in the appendix below

– A word limit of 2500 words applies.

Chosen company will be here commonwealth bank

Marking Guides

Component Criteria Grade
Demonstrated
understanding of the
topic through
appropriate identification
of the fundamental
issues of marketing
associated with the
organization.
5%
Demonstrates an extremely high level of understanding of concepts
and identification of issues
HD
Evidence of substantial understanding of concepts and identification of
issues
D
Evidence of a good understanding of concepts and identification of
issues
C
Evidence of a basic understanding of concepts and identification of
issues
P
Limited/no understanding of concepts and or issues MF
F
Analysis of the
fundamental
Issues of marketing
associated with the
organisation
15%
Coherent and logical analysis, extensively supported by literature
where appropriate
HD
Well organized and clear analysis soundly supported by literature
where appropriate
D
Good analysis supported with literature where appropriate C
Satisfactory analysis but not always supported by logic or literature
where appropriate
P
No analysis and/or personal opinion, and no supporting literature
where appropriate and/or logic
MF
F
Evidence of appropriate
reading and research to
gather information
2.5%
Demonstration of extensive, accurate and systematic reading and
research that has allowed a thorough discussion of all aspects
HD
Demonstration of a high level of appropriate reading and research that
has allowed a thorough discussion of all crucial points
D
Demonstration of a good level of appropriate reading and research
that has allowed a thorough discussion of most crucial points
C
Demonstration of a reasonable level of appropriate reading and
research with, some in consistencies
P
Unacceptable level of reading and research is demonstrated MF
F
Clarity of expression,
citation of sources and
adaptation of report
format
2.5%
Report is extremely well structured, cited, written and presented HD
Report is well structured, cited, written and presented D
Report is generally well structured, cited, written and presented C
Report structure, citation, writing and presentation is satisfactory P
Report is poorly written with frequent spelling and/or grammatical
and/or citation errors, and/or poor structure, and/or poor presentation
MF
F
Total:25%