write about how the market can be segmented and must apply the concept of targeting. Targeting refers to the choice of which market segment(s) you choose to serve with a tailored marketing mix. Choose one segment to target, and describe it fully. You need to justify your choice of segment making reference to classical segmentation characteristics. For instance, comment on market factors, competitive factors and the political, social and environmental factors which make your chosen segment so attractive to target through your marketing efforts.

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