• Geographically where is your market? – List the towns, localities in which you wish to/already operate.
• Who are your customers? Describe who you intend to/already sell to.
• How many potential customers are there in your target market (market size) and what will be/is your share of this market?
• Is the market static, declining, growing or seasonal? Why?
• Detail any secondary market research obtained from reference books/internet which provides information on trends for your industry/service.
• From the findings of your research define the need for your product or service/gap in the market

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