undertake a comparative analysis of the macro-environmental factors (PESTEL analysis) of the 3 countries.
Before that I order this subjects the order number(#81618840) but now I want to order again because when I order before we chose for me as result for this analysis Russia the best country for spotify between three country ( Russia , south Africa , south Korea ) when my teacher sow it he say you should as result you should chose( South Korea)the best country for spotify so I want to order the same subjects again but I want in the end the best country for spotify is ( south Korea)
1) Identifies a potentially attractive target market for Spotify’s future international expansion strategy. Critical Analysis of Potential Markets for spotify company for 3 countries( Russia , South Africa , South Korea) and I want as result of this analysis chose south Korea is the best country for spotify so I want after this analysis make south korea the best country because my teacher say we should as result chose south korea not Russia the good market for spotify
You will be provided with 3 specific countries( Russia , South Africa , South korea) to choose from. In order to identify which of these 3 countries represents a potentially attractive target market( we should as result chose South korea) , you are required to undertake a comparative analysis of the macro-environmental factors (PESTEL analysis) of the 3 countries.
This background analysis must be included as an appendix.
2) Discusses your rationale for the selection of your chosen market( we should as result chose South korea) . Your rationale should be justified with a more detailed discussion of your PESTEL analysis of the macro-environmental factors of your chosen market which you have presented in the appendix..
• You are required to undertake analysis of the macro-environmental factors of the following 3 countries in order to identify a potentially attractive target market for Spotify
• 3) evaluating countries in table . *Make sure you include relevant key data into the table and identify where this data was sourced from
• Do not include excessive amounts of raw data in the appendix*
• *Provide a short summary after the table explaining how you arrived at your ranking of attractiveness of the 3 countries ( I want south korea as result the attractive country ) i want to put in table included
( first )in horizontal column country , political stability 1 of the 2 most important factors for (most) firms ,and economic stability and growth 1 of the 2 most important factors for (most) firms ,and
socio cultural factors will vary depending on the firm industry . if not relevant to your firm then briefly explain why if relevant then which facts to consider and technological factors will vary depending on the firm industry if not relevant to your firm then briefly explain why .if relevant then which factors to consider and natural environment factors tend to be more relevant to manufacturing firm but not necessarily if not relevant to your firm then briefly explain why and legal factors are there any restriction placed by government up on a foreign firm entering its country other relevant legal factors very according to the industry in question
and at last Ranking – which country seems most attractive based on your PESTEL evaluation criteria? add your total scores for the pestel factors and rank from 1 (least attractive) to 3 (most attractive)
second in vertical column included the three countries ( Rissa , south africa , south korea )
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Evaluating Countries (2) –
*Examples of Economic Criteria: which of these are relevant to your firm?
• Population: the highest represents the largest domestic market
• Inflation rate: reflects the extent to which there is a healthy spending environment with low being good, high being bad
• GDP/capita: the higher this is, the higher the potential purchasing power of the market
• GDP growth: the higher this is, the more the economy is growing and the higher the growth potential in the market
• GINI Index: the lower this is, the better the distribution of wealth across the population i.e. a larger middle class in the population
• % of population below poverty line: the lowest means the more people who could afford a product or service
• Household consumption as % of GDP: all purchases of goods by households (excluding property) to meet their everyday needs; the higher this is, the more attractive the market for a firm that makes/sells products/services that meet households’ daily needs
• 25-54 year olds as % of population: most likely to have highest disposable income / purchasing power but need to consider whether there is an ageing population
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