- Macro economic Analysis Describe the firm’s economic environment and evaluate how this has impacted historic firm performance and is likely relevant to future performance. 1. Look at the Global economy over the last 5 years – what has been going on? What is predicted to happen?2. Look at individual economies that affect your firm also for the last 5 years – what has been going on? What is predicted to happen? 3. USE REAL DATA!!! Not “the economy is good/bad” language 4. Analyse at least: a. GDP b. Inflation c. Cost of debt
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