- Q1 – Analysis of the external environment
Sub-headings here e.g. 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model
- – Analysis of the internal environment
Sub-headings here: e.g. 1.Resource Based View of the Company, 2 Value Chain etc..
- – Analysis of PR crises
Subheadings again here – according to your identified crises/relevant theory
- – Strategic Analysis
Subheadings here: e.g. 1. Business Level Strategy, 2. Corporate Strategy, 3. Strategies Suggested for future/Evaluation, 4. Implementation Modes/Techniques and Final Suggestions.
You are not required to analyse any theory! Briefly mention (within one-two lines max) what it is about and the original/initial reference.
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