1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to current and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
business/corporate strategies
1. Critically evaluate lululemon’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and core
competencies. Does lululemon have any weaknesses that can impact its ability to compete in
the future?
3. What are the trends and conditions in the external environment that will have a dominant
influence on the firm’s strategic actions? In what ways (if any) should lululemon change its
strategic direction?
4. What are the advantages of lululemon’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face? What