introduction & conclusion

Order Description
Read this essay and write 2 pages, the first in introduction and the 2nd is conclusion
TEKLYNX

TEKLYNX is a barcode labeling software company located in Whitefish Bay, Wisconsin. They are the leader in software development and solutions providing. TEKLYNX prides themselves in having far
better customer service than their competitors. They recently are celebrating being recognized by the Milwaukee Business Journal as 2016 Best Places to Work. There office in Whitefish Bay has less
than 20 employees but they have offices all over the world that still totals less than 200 employees total. TEKLYNX’ have the capabilities to work in small, medium, and large businesses which makes
them stretch across multiple industries. This is how they have been successful worldwide.

TEKLYNX offers data tracking solutions, label design solutions, and enterprise label management solutions. All their products can be customized to be the best solution for the customer. This gives
TEKLYNX the ability to reach industries from; automotive, chemicals, food, healthcare, manufacturing, and many more with the opportunity to continuously enter more. This is another factor of their
success worldwide.

TEKLYNX’ products are CDs in the most basic of terms but their capabilities are virtually endless. Germany is known for having a stable economy. Some of their top industries are focused in
manufacturing like; iron and steel, plastics, and productions machinery. They also have other industries like automotive, medical, and aerospace that rank pretty high (Index of Economic Freedom).
These are all industries that TEKLYNX serves now. The stability of Germany’s economy makes it an easy choice to export their services. Since TEKLYNX prides themselves in their customer service,
that would be the only wall they could run into. Although, this obstacle is a matter of hiring and training German people to do the job. The only strategy that makes sense for a company like
TEKLYNX is exporting which is why they chose to do that and continue to do that to other countries.

TEKLYNX is consistently growing its markets by entering new markets. There isn’t an industry they couldn’t make their product work for because everything has a regulation. This is the goal of
TEKLYNX to help their customers manage. They would be

an interesting company to work for considering they are something everyone needs. They are also leading the industry and being recognized as a Best Place to Work is something to be excited for.
Aside from their products, they are working on a rebrand that focuses on their customer service and what makes them different from their competition. This rebrand is going to keep them ahead and
will be an exciting time to a part of the TEKLYNX team. There are plenty of countries that TEKLYNX can enter, there is room for growth in different industries, they have a great team – these are
just some reasons why it would be interesting to work for them in the future.

Johnsonville

The final company that will be discussed is Johnsonville. This organization was incorporated in 1945 by Ralph and Alice Stayer when they opened a butcher shop in the little town of Johnsonville,
Wisconsin. From there, the company was passed down for three generations and is now one of the largest sausage producers in the United States. This privately owned company is now head quartered in
Sheboygan, Wisconsin; however, their products are available in over 35 countries, such as Mexico, Japan, Canada, France, and Korea. Johnsonville products include brats, Italian sausage, smoked-
cooked links, breakfast sausage, chicken sausage, meatballs, summer sausage, and much more. It operates with over 1,400 employees and caters to all social classes (Johnsonville.com). That being
said, meat in general can be considered more of a commodity, so it would be fair to say that people of middle and upper-class are buying more of their products. Johnsonville functions within three
core industries: meat product manufacturing, food manufacturing, and poultry product manufacturing. Johnsonville’s top suppliers are grocery stores, such as and Roundy’s market, restaurants, and
various super stores, such as Target (Johnsonville Sausage).

As mentioned prior, Johnsonville operates internationally through exporting. They closed their first international sale in Canada in 1978. They decided to expand to Canada’s market due to ease of
entry and comparable consumer preferences. They then expanded their international activities by now exporting sausage to China, Japan, Korea, Taiwan, Canada, France, Spain, Latin America, and the
Caribbean. They even

have a meat manufacturing plant located in France so distribution within Europe is cheaper. They market their products as American products, with the front of the label reading English; however,
the writing on the back of the products are changed to the language of that country. Johnsonville likes to expand into different markets and locations by allowing people to try their products. In
2008, they wanted to enter China’s market; however, the issue they were facing was how they would introduce the product, considering China isn’t a huge distributor of sausage. Johnsonville decided
to open restaurants, that are still open today, and plans to open five more in the near future. Their long-term goal is to open a whopping 30 within the China region (Hajewski, 2008).

Johnsonville does not currently operate in Germany; however, we believe that it could be a potential market that in the end could significantly increase their profits. One reason is due to the fact
that Johnsonville’s products match Germany’s culture. It is known that German’s love sausage, considering it has been a part of their history for centuries. In fact, in the 16th century, the Holy
Roman Emperors in Frankfurt were served frankfurters, indicating that at one point in time it was considered a luxury food item. Today, there is a museum exhibit for the history of one of their
most famous sausages, the currywurst, which locals say is an essential part of the Berlin experience. It is also said that Germans eat sausage morning, noon, and night. If Johnsonville decided to
operate in Germany’s market, however, they would face rigorous competition with already present German sausage manufacturers. In addition, considering Germany is already so specialized in German
sausage, Johnsonville’s products might not seem as top-of-the-line as the already existing products (Bezerra, 2016).

In general, Johnsonville would be an exciting company to work for. They seem to be continuously expanding into different markets and providing innovative ways to do so. They are also one of the
largest sausage manufacturers in the United States, which is an incredible accomplishment.

Gamber-Johnson

History

Gamber-Johnson is an electronic housing company specializing mainly on devices that operate inside of a vehicle, specializing in “rugged computer mounting systems.” They are headquartered in
Stevens Point, WI where resellers, installers, and OEM partners are maintained and have about 150 employees. They have been supplying electronic components since 1954 starting with hi-fi radio
consoles. In 1980 Gamber-Johnson started designing and manufacturing devices that mount electronics safely and securely within a vehicle environment. They created the industry’s first universal
laptop mount, “the best-selling NotePad line, in 1994.” Since then, Gamber-Johnson has had two major acquisitions that diversified what they are able to offer their customers. They acquired Onsite
Instruments (a manufacturer of PC-based acquisition systems) in 1998 which allowed them to develop a lot of the docking stations that they currently offer. Gamber-Johnson also acquired Scientific
Dimensions which allowed them to expand their commercial mounting product line. Gamber-Johnson was also the first mounting company to “earn a certification to the ISO 9001 international quality
standard.” They focused mainly on high quality laptop mounts securing a huge customer base in the government/law enforcement sector.

Who Buys These Products

Depending on the type of job, mobility in regard to electronic devices is crucial. Gamber-Johnson meets the need to protect and house these devices by offering custom solutions and innovative
products. Their products can be found in markets such as law enforcement, public safety, telecommunications, and military. Notable customers include AT&T, GE, PG&E, the U.S. Army, and FDNY. Their
products range from vehicle bases, table display mounts, mission control systems, custom solutions, MAX3 solutions, docking stations, and more.

Gamber-Johnson’s ability to meet wide and diverse demands has allowed them to resell and expand internationally. Currently Gamber-Johnson partnered with various businesses to sell and distribute
products. One of featured partners MNSTAR, is headquartered in Minnesota and mainly sells/distributes vehicle wire systems. They “specialize in the designing and manufacturing of vehicle related
components and produces products that provide safety and improve efficacy in fleet vehicles.” Another notable partner, iKey, sells and distributes “rugged keyboards” for use in industrial,
military, medical, and material handling industries. In addition to these partners, Gamber-Johnson has three moderately sized resellers in Germany (EXTRA Computer GmbH, Ecom Instruments GmbH, and
PWA Electronic) that sell devices designed for use in hazardous areas, laptop/tablet mounts, and mobile workspaces.

Entry Strategy

Besides Germany, they have used used this model of exporting to specific resellers as a strategy to trade and sell their specialized products to many countries overseas (Australia, Brazil, Chile,
China, France, India, Israel, Italy, Japan, and many more). I believe this is a good strategy just because their business is very product based, not service based. Germany seems to have a need for
electronic housing in special markets where devices would be in harms way. Some of Germany’s leading industries include aerospace engineering, chemical and pharmaceuticals, electrical engineering,
and building/construction. I can see why exporting to Germany would be an appealing option because they have so many markets that would have a need for Gamber-Johnson’s products.

Instead of setting up their own stores and creating a physical presence, their name has gained recognition through their products being sold and used. There is much less risk in exporting however,
because Gamber-Johnson has no physical presence, there is much less control on how the products are used. Being a heavily product-based electronic housing company, I don’t believe Gamber-Johnson
has to worry about having control regarding to how their products are being used.

Employment Interest

I think that this company would be interesting to work for in future because they are in so many different industries and there is a huge opportunity to travel. Just in the U.S., if you worked for
Gamber-Johnson you would be exposed to many different work environments (military vs. consumer industries). Also because they utilize an exporting strategy, there would probably be ample
opportunity go overseas when contracts need to be negotiated or a physical presence is needed for something.