You need to come up with a connected and digital innovation strategy on how to recruit the new generation of LRP consumers. Your stratgy should answer the following questions:
-What types of services, digital tools and online communication campaigns need to be included in this recruitment strategy?
– What would be the next technological and digital disruption for LRP?
You are in charge of this massive recruitment strategy – It is in your hands to build a new community committed to the brand. Leverage digital opportunities, invent connected heath and reinvent the health and beauty services!
YOUR STRATEGY MUST CONSIDER THE FOLLOWING:
Your strategy should be developed with the aim of recruiting new consumers;
• You have no constraints in terms of budget and profitability but you should still stay realistic;
• You should develop your strategy based on the existing La Roche Posay product portfolio;
• Your strategy should consider mostly digital and online services and purchase channels,while taking into account the power of health prescribers within the brand ecosystem;
• Your strategy may also leverage the strong commitment value of the brand;• Bear in mind La Roche-Posay’s diverse distribution channels online and offline (pharmacies,drugstores, opening in Travel Retail…) and the evolution of health distribution;• Your role is to look for disruptive innovation that will boost the consumer experience with the brand;
• La Roche Posay is an international brand, so make sure your strategy can be implemented internationally.
-I will upload a sample of another project, i want you to use the same idea of the paper.
NOTE: I do not need any introduction or conclusion Just answer the two questions. all the word count should be in the two questions answers please.
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