1) To what extent do you sense that Diana Nelson understood the dynamics of the toy industry when she took over Kazoo & Company in 1998?

2) What impact would it have had on the ultimate success of Kazoo if Nelson had spent more time initially focused on the specifics of her business (i.e., store layout, hiring personnel, placing ads in local newspapers, writing press releases, setting up the accounting system, and so on) rather than gaining a complete understanding of the toy industry as part of her work to carefully develop a business plan?

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