a) Identify, critically appraise and select strategies for organisations operating within domestic and international contexts.
b) Critically evaluate strategies linked to responding to external environments (fit
strategies) and contrast them to strategies linked to core competencies (stretch
strategies).
c) Recognise, consider and address macro-economic trends in a changing world and
their impact on business whilst evaluating competitive, organisational and ethical
values.
Subject Specific Skills
d) Be able to apply the concepts of strategic planning to current organisations and conduct an environmental and competitor analysis of a given organisation or industry,
including within an international or global marketplace.
e) Develop appropriate policies and strategies within a changing environment for a variety of organisations, to meet stakeholder interests.
Key Skills
f) Develop and demonstrate key communication and time management skills.
h) Demonstrate critical thinking and creativity: engage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise alternative strategies and choices.
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