Q1
With the use of two appropriate models and suitable example, critically evaluate the factors that influence the business environment.
Indicative answer:
• Define the business environment –what factors need to be considered or how do you identify factors that impinge on companies analysis and decisions in term of future performance
• Define models
– PESTLE AND PORTERS 5 FORCES
– INDICATE HOW THESE MODLES CAN BE USED TO ANALYSE THE BUSINESS ENVIROMENT IN RELATION TO HOW THIS WAS DEFINED ABOVE. PROVIDE, IF POSSIBLE, DIAGRAMS FOR THE MODLES AND EXAMPLES TO ILLUSTRATE CONCEPT.
• Discuss the usefulness and limitation of the models
(150 words)
Q2
Using appropriate framework and example, critically discuss the competitive strategy available to a firm to achieve competitive advantage
Indicate answer:
• Define competitive advantage
• Draw and explain frameworks that identify methods of competitive advantage –ports 5 forces genetic strategies and bowman strategy clock

150 words

 
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