1- Consider the strategic environment within which Uber operates using any
conceptual framework that you think is appropriate- Also, consider the firm’s
resou’ces and capabilities vs. its competitors- What new strategies can you identify
based on all the above?

(35 MARKS)

1- Construct tow short but relevant scenarios that could help Uber improve its group
strategy over the next 20 years- What should be done under each scenario in terms of
e-g- diversification, strategic alliances, mergers & acquisitions or innovation? What
major strategic priorities can you identify?

(50 MARKS)

1- Evaluate the firm’s business portfolio and the strategic fit of its SBUs with Uber’s
corporate strategy. What business strategies would you recommend to the Board
about each of them? For you analysis, take into account the scenarios you
constructed earlier-

(15 MARKS)