International Business Environment

Order Description
Essay outlining the Micro (Samuel Heath) and the Macro (China)
Report structure to be as follows:
Introduction (introduce Samuel Heath (UK) in the Macro country of China, include when it was founded in china,
The CSR
The Competition and market share
SWOT analysis of Samuel Heath
Porters 5 forces
China, introduce country
Pestle analysis
Political frame
Environmental
Economic
Hofstedes cultural dimensions

Final the recommendations to be made for the Micro of samuel heath and Macro of china