Order Description
Done in business case form

Can you please use this text book or the 8th edition as one of the references. Also check the style guide attached
Global business today, 9th edn, McGraw-Hill Education, New York; (ISBN: 9780078112911). or The 8th edition (ISBN: 9780078112621)

Identify a product or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion.

For this assignment, you are required to evaluate one potential market. The following points need to be included within the report:

-A clear description of the organisation, the product or the service, and the reason for international expansion

-An analysis of the market in terms of: political, economic, financial, legal and cultural factors

-Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy)

-Recommend a choice of entry mode for the chosen international market justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).

For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects for successful international expansion.