Question 1. In July 2015, reputable American Internet analytics company ComScore indicated that Google controls 64% of desktop Internet search traffic, on the other hand, Google search algorithm has been constantly updating and without warning (major updates include Panda, Penguin, EMD, Mobilegeddon, and more). Google has also been constantly innovating and exploring new markets with new (and often free) products. As a result, Google has killed or significantly impacted many startups like this one, and this one, as well as established businesses like Oversee (advertising, lead gen, domain services) and Shopzilla (shopping engine). What is your suggestion for businesses to prevent this from happening or reduce such risks?
Hints:
– Two major reasons that Google can hurt other businesses were already given in this question (search engine updates and new Google products), though there may be other reasons and you may discuss them as well.
– Different types of business or different business models may need different strategies, so be as specific as appropriate and useful.
Question 2. In the Apple case study we discussed the success and innovation approach of Apple, as well as why innovation can be so difficult in organizations. What is the technology innovation process like in your organization (from initiation to delivery)? Who (roles, such as CEO, CIO, VP of product, product or IT managers, etc., not names of the person) are typically involved in this process? Any challenges and issues? What is your suggestion for your organization to further improve this innovation process?
Hints:
– A technology innovation can be a new technology product or service if you are in a tech company; or a new technology/information systems/application/process that supports business processes or decision making if you are in a non-tech company.
– Describe the innovation process in general and then provide one or two specific examples.
– If you havenât been involved in such innovation process in your organization, try talking to those who had involved to understand.
– If thereâs confidentiality concern you do not need to disclose the identity of your organization; you may also use another organization that you are not currently employed at, in which case you will do research online or talk to people who work there and have the knowledge, however it must be a real business, not a fictitious one.
Grading:
– Grading will consider quality of information, examples, analysis, discussion, writing and formatting, as well as application of knowledge learned from textbook, lectures, case studies, and/or external resources.
– Statements should be backed up with data and evidence.
– Answers should be comprehensive, well-developed, analytical, and resulting from research and critical thinking.
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