Influence of Marketing Environment and Consumer Preferences on introduction of new PC Games

1) Dissertation will be checked via Turnitin

2) Structure
This will vary by dissertation, but a typical format will be:
 Acknowledgements
 Contents
 List of tables – List of Figures
 Abstract
 Introduction
 Literature review
 Methodology
 Empirical analysis and findings
 Conclusion and final remarks
 References / bibliography
 Appendices

3) I have already ‘written’ my really raw draft and I will be attaching it as I want some information to be used in it.
i.e. I need to keep a ‘Sample of 146 people’ who were interviewed by me via skype. All male Russian players of ‘World of Warcraft’ aged 20 – 35. (I will attach the questioneer)

4) Basically, main thing in my attached work is a questioneer really. I made a separate doc with all questiones and answers.

5) My Supervisor told me to pay more attention to MMO games and give more backgrownd and analysis on them with ‘World of Warcraft’ as an example or another online MMO really.

6) Write about consumer loyalty and influence of price and brand

7) Introduction needs ‘Why am I doing it?’ statement. So I want to ‘find out’ if it is reasonable to introduce a new product. (See my Draft) Maybe you get a better Idea.

8) Needs to have a part on ‘Understanding consumer behaviour and how likely they are to switch from one brang (eg. Valve) to another brand (eg. Blizzard)

9) Tell how consumer loyalty influences price and brand
 
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