1. You need to read and analyze the case study titled “Case 3: In Search of Luxurious Slippers: The birth of Edmini, an Entrepreneurial Venture in the UAE (A)” which appears on pages 75-87 of your UAE-based case studies book.

2. You need to answer the following four questions: Q2, Q3 (i.e., questions two, three), which appear on pages 91-92 of your UAE-based case studies book.

The case is this link:

https://abdulnasseralshaali.files.wordpress.com/2013/11/ajmc-case-a-alshaali-bodolica-march-2013.pdf