Order Description
Instruction of Dissertation

Points to note:
1. Words count: 9000 – 9500 (Reference list excluded)
2. Reference: 80 – 90 (At least 50% or above should be academic reference, eg. Journal or textbooks)
3. Reference Style: Harvard referencing style
4. Please avoid ONE very long paragraph
5. Please try to use simple English
Possible flow:
Importance of mergers and acquisitions in strategic management in new social media age: Case study of Facebook Inc.

1. Introduction: (around 1000 words) 8%
– Popularity of social media
– Importance of social media to business strategies
– Basic discuss on M&A in strategic management (aim at generating larger market power/sustainability of competitive and economic advantage)
– Simple background of Facebook Inc.

2. Literature Review (around 3000 words) 40%
2.1 Social Media
2.2 Strategic Management – Competitive Advantage
2.3 Reason of Acquisition

2.4 Research Question

H1) Investigate the popularity of Instagram
H2) Examine the reasons of Facebook to acquire Instagram
H3)Analyze the mergers and acquisition of Facebook in recent five years

3. Methodology 10%
3.1 Research Design
3.2 Sample
3.3 Data Collection
3.4 Validity, reliability and ethical consideration

4. Findings 20% (Previous order – Research Objective)
5. Discussions 6%
6. Conclusion 6%
6.1 Limitations and Future Research