Barnes and Noble is the largest American bookstore chain, with approximately 600 retail shops across the United States. They have experienced a drastic decline in sales over the years, and they have commissioned your company to prepare a report on your analysis of the Borders Group Inc. which used to be a very successful international book chain, but has now closed down. They would like to learn from Borders’ mistakes, and would like your company to provide your professional view of Borders Group.

Conduct your own group research on Borders, analyse its’ business, competition and strategies. Your report should show the contrast with its competitors in particular Barnes and Noble. In addition, present your argument on how Borders could have survived by implementing proper customer relationship management and Supply Chain management plans. The report will have the sections as per the table below.

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