8/27/2016 Assessment 3 – BUSFP3022
Summer
2016 Section
01
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ASSESSMENT 3
SCM Case Analysis: Forecasting And Planning
Overview
Conduct a case study analysis on the different characteristics of the supply chain of a company you
choose and, in 800–1000 words, respond to a series of questions regarding the company’s supply chain
strategy.
All operational activities begin with an estimate of what customer demands will be. Production
schedules, modes of transportation, warehouse space, and other supply chain activities are all
dependent on the accuracy of the company’s demand forecasting. The information management system
must provide thorough, accurate, and timely information so that supply chain managers can prepare
and execute short and longterm
plans. Satisfying the customer is the No. 1 challenge for all demand
forecasters.
By successfully completing this assessment, you will demonstrate your proficiency in the following
course competencies and assessment criteria:
Competency 1: Design a supply chain to support an organizational strategy.
Describe an organization’s business model.
Explain an organization’s supply chain strategy.
Competency 2: Improve efficiency in the supply chain.
Analyze the global challenges that an organization faces in its supply chain.
Explain the importance of aggregate planning to an organization’s supply chain and its partners.
Describe the role demand forecasting plays in an organization’s supply chain strategy.
Explain how pricing promotions are used to change demand.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain
managers and participants.
Exhibit proficiency in writing, critical thinking, and research; adhere to APA style and formatting.
Competency Map
Check Your ProgressUse this online tool to track your performance and progress through your course.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them
with a fellow learner, a work associate, an interested friend, or a member of the business community.
For the following questions, refer to Fujitsu Limited’s case study, “Sony Marketing (Japan) Inc. Customer
Success,” listed in the Resources.
What is the role that demand forecasting plays in Sony’s supply chain strategy?
What factors make a demand forecasting strategy necessary, and how is Sony able to be more responsive
to its customers due to this SCM strategy?
For the following questions, refer to Hitachi Consulting’s article, “Six Key Trends Changing Supply Chain
Management Today: Choosing the Optimal Strategy for Your Business,” listed in the Resources.
Details Attempt 1 Available Attempt 2 Attempt 3
8/27/2016 Assessment 3 – BUSFP3022
Summer
2016 Section
01
https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?content_id=_3709725_1&course_id=_36839_1 2/3
From your perspective, what are the two most important trends from the list of six?
Why do you feel it has the most impact on supply chain management today?
What is a real life example of a company that has been impacted by each of the two trends that
you have selected?
Resources
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide
a helpful context. For additional resources, refer to the Research Resources and Supplemental
Resources in the left navigation menu of your courseroom.
Library Resources
The following ebooks
or articles from the Capella University Library are linked directly in this course:
Blanchard, D. (2010). Supply chain management best practices (2nd ed.). Hoboken, NJ: Wiley.
Bhatnagar, A. (2009). Textbook of supply chain management. Lucknow, India: WordPress.
Drake, M. (2011). Global supply chain management. New York, NY: Business Expert Press.
Greeff, G., & Ghoshal, R. (2004). Practical emanufacturing
and supply chain management. Oxford, England:
Newnes.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume I. Mumbai, India: Himalaya Books
Pvt.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume II. Mumbai, India: Himalaya Books
Pvt.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume III. Mumbai, India: Himalaya Books
Pvt.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are
encouraged to refer to the resources in the BUSFP3022
– Fundamentals of Supply Chain Management
library guide to help direct your research.
Internet Resources
Access the following resources by clicking the links provided. Please note that URLs change frequently.
Permissions for the following links have been either granted or deemed appropriate for educational use
at the time of course publication.
Fujitsu Limited. (2004). Sony marketing (Japan) inc. customer success. Fujitsu. Retrieved from
http://www.fujitsu.com/downloads/PRMPWR/casestudy/casestudy20051207.
pdf
Hitachi Consulting. (2009). Six key trends changing supply chain management today: Choosing the optimal
strategy for your business. Hitachi Consulting Corporation. Retrieved from
http://www.enterrasolutions.com/media/docs/2012/10/WP_SCMTrends.pdf
Sustainable Supply Chain Foundation. (n.d.). Retrieved from http://www.sustainablescf.
org/
Bookstore Resources
The resources listed below are relevant to the topics and assessments in this course and are not
required. Unless noted otherwise, these materials are available for purchase from the Capella
University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific
–FP (FlexPath) course designation.
Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation (6th ed.). Upper
Saddle River, NJ: PrenticeHall.
8/27/2016 Assessment 3 – BUSFP3022
Summer
2016 Section
01
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Assessment Instructions
Conduct a case study analysis on the different characteristics of the supply chain of a company you choose.
Select one company from the list below to focus on:
L. L. Bean.
Amazon.com.
Starbucks.
Intel.
Johnson and Johnson.
Research and write about the company that you have selected from the above list and respond to the
following questions. You can research your responses in any of the resources noted in this course, in the
Capella library, and on the Internet:
Describe their business model and explain their supply chain strategy.
Discuss the global challenges that they face in their supply chain.
Discuss the importance of aggregate planning to their supply chain and their partners.
What role does demand forecasting play in their supply chain strategy?
Explain how pricing promotions are used to change demand.
Write your answer in a Microsoft Word document in 800–1000 words. All written assessments should follow
APA rules for attributing sources.
SCM Case Analysis: Forecasting and Planning Scoring Guide
View Scoring Guide Use the scoring guide to enhance your learning. How to use the scoring guide
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Conduct a case study analysis on the different characteristics of the supply chain of a company you choose
and, in 800–1000 words, respond to a series of questions regarding the company’s supply chain strategy.
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