You are required to select a question from a list generated by the Course team and to answer that question by:

1. Critically evaluating the published literature, relating to the chosen title
2. Reflecting upon the alternative approaches adopted in the literature and commenting on their relative strengths and weaknesses
3. Analysing the issue/ question in light of the literature and related knowledge
4. Synthesising ideas from a range of sources into appropriate conclusions
Evaluating alternatives and make recommendations where appropriate
(comparing the views of convergent authors: just compare or contrast two references/views once only)

Question: Discuss and evaluate how gender has been represented in modern advertising utilising examples from real advertising campaigns.

a)Please use example such as sports products adv used men in the past but women now, period pad adv used women in the past but use men also now.
b)Example how to target the market. Social media?age?group?
c)Gender identity – e.g. ?
d)Self experience? (not necessary)

1. introduction
2. definition – some big words
3. advertising in the past (example) – evaluate why and how change
4. Modern advertising
5. conclusion

Reference list that may useful:
1.Alvesson, M (2009) Understanding Gender and Organizations. 2nd edn. Los Angeles : SAGE.
2.Cortese, A. J. (2008) Provocateur: images of women and minorities in advertising. 3rd edn. Oxford: Rowman &Littlefield.
3.Eisend, M, Plagemann, J, & Sollwedel, J (2014), ‘Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness’, Journal Of Advertising, 43, 3, pp. 256-273, Business Source Complete, EBSCOhost