critically evaluate the business strategy of a selected hospitality or tourism/ travel organisation. Your evaluation should include the purpose of an organisation (why), activities (how), positioning in an industry (set of choices / trade-offs), unique value proposition (who, where, what) and their competitive advantage. Make sure you critically analyse the value chain of the organisation to demonstrate your understanding which activities add the greatest value for the consumers. The Porters Five Forces analysis will help you gain greater insight about the profitability of the industry and how the organisation competes within that industry

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