Questions:

1. How did the establishment of a UFO Festival change tourism in Roswell? Why was there opposition from some people about the proposal for a UFO Festival in Roswell?

2. Why might a destination develop an events portfolio as a strategy? Illustrate your answer with an example.
3. How has White Night changed the image of cities that have staged this event?

4. Why would the Gold Coast want to repackage itself as having a more arts and culture-based image through the Bleach Festival?

5. How have the exhibitions staged at the Bendigo Art Gallery changed that city’s image and encouraged tourism?

6. How has the film festival at Lone Pine changed its image and contributed to sustainable tourism?

7. In what sense might we see rural festivals as more authentic than those staged in cities? Illustrate your answer with an example.

8. Provide a brief report regarding the following hypothetical scenario. There has been criticism of the cost of the forthcoming Commonwealth Games. The government wants to issue a media release highlighting the expected economic impact which will include $500 million for stadium construction. Write a report for the Events Minister advising what should be included in calculating the economic impact of this event.