1.Critically evaluate ways of delivering an organisation’s corporate mission and vision effectively
2.Develop international and globally sustainable competitive advantage through suitable approaches to leadership and innovation in order to generate stakeholder value and contribute to organisational success.
3.Utilising synergistic planning processes develop strategic plans, taking account of different planning frameworks and the effects of marketing on an international and global scale, ensuring they are within the resource capabilities of an organisation.
4.Determine the most appropriate organisational structures for international and global market-orientation and/or changing organisations, whilst evaluating the resource implications and requirements

 

 

 

 

 
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