Global Marketing

Order Description
Firstly need to choose a product or industry which needs to be expanded in 2 countries (The company which I would likely to chosen is “Ebay”). Have to write what is
global marketing and how companies are being global, introduction for the chosen company like what are there services and products in which industry the products
they’re selling, they’re marketing strategy and in which all countries they’re currently operating. Which strategies which they’re using currently and what are there
future marketing plans. Secondly pestle and swot analysis for both chosen countries, next need to justify which one country you’re chosen country is best and why for
eg: which country has less treats and more strengths risk is less and benefits are more. Thirdly, which market entry plan going to use like export, franchising or
acquisition or emerging. Choose any two market entry plans and then choose which one is the best and explain for the country which is chosen. Fourthly, marketing mix
which are 4p’s place, product, price and promotion of the product for the chosen country. I will attach a word document which has further clarification.
It is expected that the Reference List will contain between ten and fifteen sources. As a MINIMUM the Reference List should include two refereed academic journals and
four academic book