1. Identify the key elements in McDonaldâs global marketing strategy (GMS). In particular, how does McDonaldâs approach the issue of standardization? Does McDonaldâs think global and act local? Does it also think local and act global? 20 Marks
2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonaldâs? Do consumers in these countries welcome McDonaldâs? Why or why not? 10 Marks
3. The âPlan to Winâ initiative is built around five factors that drive McDonaldâs business: people, products, place, price, and promotion. As a student of marketing what can you say about these factors? 10 Marks
4. Is it realistic to expect that McDonaldâs â or any well-known company â can expand globally without occasionally making mistakes or generating controversy? Why do anti-globalization protesters around the world frequently target McDonaldâs? 10 Marks
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