Generation y

1. Design an artistic rendering of your brand’s logo and name (if using special fonts or styles).
2. Explain the visual meaning of the logo.
3. Provide a more thorough psychographic profile of your primary target market. The profile should include information based on customers’ lifestyles, attitudes, beliefs, etc. Here is one example regarding Sport fans:

http://www.sportsbusinessdaily.com/Journal/Issues/2012/07/23/Research-and-Ratings/Team-Epic.aspx

Therefore, think well about who your primary target audience is, and then conduct research on them.

… and since some teams have caught the ‘green bug’ in both online and on-ground classes, here is another example:

How to Reach Green Consumers — Using Psychographics To Define Your Target Market

So if your target market is middle-class teenagers, conduct research on their lifestyles, attitudes, beliefs, interests… etc. as consumers. How do they shop? What are their attitudes toward brands? What behavioral patters do they typically manifest when shopping? When making decisions? When obtaining information? Through which means of communication? Bullet-points are acceptable, but should be accompanied by an analysis/discussion. Please provide supporting References (APA not required)

4. Discuss the communication media you plan to use/create, and “Why” you chose such communication channels. You may provide a glimpse or vague rendering of at least one promotional material.