This is my IMC Plan and I would like to write the second part. I attached the Overview of the High Hopes Farm and the instruction of the work and example. and the previous work that you have done to help with the second part. here is the instruction of my professor. also please chose only tow that follow in the instruction, chose radio script and TV script . please cite any work that you use.Thank you
PAPER #2
TRADITIONAL MEDIA AD EXECUTIONS (20 points)
Completed sample advertisements should be made which show the application of the above creative strategy and accomplish the advertising objectives. At a minimum, your project must feature at least 2 different print media executions (e.g., magazine, newspaper, direct mail, brochure, poster, and/or outdoor layouts) and at least 2 different electronic media executions (radio script, television script and story board). It is up to teams to determine what type of ad executions are most appropriate.
These executions will be judged on the basis of (1) how well they carry out the creative strategy and accomplish advertising objectives, (2) the degree of originality and creativity involved, and (3) the degree to which copywriting and layout design guidelines are followed. Be sure to properly label each execution in terms of intended media class.