priceline company (The Business of e-Tourism)
Order Description
In today’s increasingly competitive environment a wide range of tourism organisations including SMEs use and deploy technology to create competitive advantages and increase the value of their
provision. This trend is all too evident in the tourism industry as local, regional and national organisations recognise the multitude of benefits derived from the using ICTs. The information is
the lifeblood of tourism and the platforms which are now used to access and interact with the information change the way we engage with tourism. This module aims to build on from Level 4 and 5
knowledge of technology and tourism management and destination management.
The following areas will be studied in relation to the electronic presence of existing businesses:
• e-distribution of products and services
• Technology innovations
• Future technology applications
• Technology platforms and smart devices
• Social media
• Usability principles
• Web design guidelines
• Technology Acceptance Models
Assessment: Report and Presentation (100%)
Learning outcome(s) to be assessed: 1 and 2
You need to produce an individual 3000 word report assessing the online presence of an existing company and providing recommendations for deploying strategic technology solutions. You will then
need to give a 10-minute presentation outlining your proposed plan.

NOTE: i need one of the references to be written by the author JAKOB NELSON