ENTREPRENEURIAL MARKETING
Order Description
The Dimensions of Entrepreneurial Marketing Strategy

Role
As a marketing consultant, working for Lincoln Marketing Associates, you are required to complete the following tasks and to submit an informal – but professionally prepared report.
Task

Determine and justify your own dimensions of entrepreneurial marketing strategy. Apply these dimensions to an organisation of your choice, analysing the extent to which it can be characterised as an ‘entrepreneurial marketer’. Take into account the organisations position on the ICON matrix. Finally, consider the implications of your findings.
Assessment notes

• This assessment is worth 50% of your overall marks. The upper and absolute word limit is 3,000; this is inclusive of an additional word allowance and any appendices.
• Work in excess of this amount will be penalised – put the word count on your assignment please. Please ensure you submit an e copy that goes to Turnitin on the date specified in this guide.
• Any cases of proven plagiarism will be subject to the universities disciplinary procedures.
• Only a list of references you consult and cite is required, do not include a bibliography.