The entrepreneurship literature as well as the media has explicitly and implicitly illustrated the entrepreneur as an “individual lone Island”, “male”, “heroic” and “Western” (Ahl, 2006). However,
this model of entrepreneurial behaviour has been challenged with the argument being made that entrepreneurial learning, and thus behaviour, is not an individual phenomenon but one that involves the
whole community (Gherardi et al., 1998), in a specific context (Welter, 2011) where a group of people act and are embedded within a specific time (Yanow, 2004). Taking the perspective that
entrepreneurs are embedded within their context (Jack and Anderson, 2002), discuss and explain how entrepreneurs learn from others and the challenges this might present