ENTERPRISE SOCIAL NETWORKS

Order Description
THE TASK:
You are to assume the role of an external consultant for your assigned sector. Your organisation*( Do not to use a fictional or one single existing organisation for your report. You are expected to research the adoption and application of Social Media in your sector as a whole. You can use existing organisations as case studies for supporting examples.) is planning to adopt social media in order to support and enhance its external and internal communications and knowledge management. You will need to investigate how the adoption of social media has (or will) transform the way organisations within your sector interact with their stakeholders, that is, employees, partners, customers/clients, suppliers and other parties.

You are expected to produce a consultancy report that thoroughly researches the use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.

Your report should include a thorough literature review on the adoption and existing use of social digital technologies in your sector. It should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved; explore benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs and the role of user generated content

SECTOR: RETAILING
Your consultancy report should not exceed 3500 words (±10%). The limit excludes diagrams, references and appendices.

The structure of your report should have the following format:

Title page (with information that includes your name, student id, course and word count)
List of contents
Executive summary (~80 words)
Introduction (~500 words). The introduction should contain a brief description of the case, introduce the relevant sector and set the context.
Main body (~2,000 words). This should contain a thorough review of the literature and practice; evaluation of the role and use of social media and applications in the given sector; identification of the most suitable solutions for the specific scenario; impact analysis; analysis of the findings.
Conclusions and recommendations (~1,000 words). This should contain the conclusions following your analysis, your recommendations and the proposed social media strategy.
References. 9 OF THEM, HARVARD STYLE!
Main body, containing:!!
Review of literature and practice
Social digital tools relevant to sector
Their purpose and activities
Application assessment
Obstacles, adoption issues
Impact analysis