- Thinking about how marketing is perceived and operates within your organisation:
a) Does it play a strategic role, or is it a service provider to the sales team?
b) What are some of the weaknesses of marketing in terms of how it operates within your organisation? - How can you make your company more customer focused – what specific things would you do?
- What is competitive advantage? Give examples of tangible vs intangible competitive advantages.
- How do political “products” differ from consumer products? Give examples.
- What is your expertise – manufacturing or retailing?
- What competencies would you need to develop to move from manufacturing to distribution or vice versa?
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