I just need an introduction to the essay,
what I am going to cover and what the main issues are, also an introduction to what commercialization is.
Exposure
Participation
Funding
player distraction
Advertisments
etc anything else you think I should include.

Brief:
Issue identification
You must identify the parameters of the issue
Explain the unresolved nature of the issue
Clearly identify your aims and objectives
Establish your specific argument

Evidence
Gather evidence from the relevant areas/disciplines to set the scene/explain what is happening.

Theoretical and conceptual engagement

Establishing the meaning of the key words used to describe the problem. Outline previous approaches to addressing the issues and debates in your particular area.

Include some analysis of the social/cultural setting and broader context. You should also incorporate any key terms, definitions, ideas and guiding theories that underpin your work and argument.
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