Using the Internet, locate an advertisement for either a food or beverage product. Explain, in a memo to your marketing team, the ad’s objective and critique its effectiveness in targeting a specific market. The purpose of this memo is to provide your marketing team with examples to help in its marketing development for the company’s new beverage. Attach a copy of the ad with your memo.

In a memo of 4–6 pages to your marketing team, describe an ad’s objective and critique its effectiveness in targeting a specific market (use the Internet to locate an advertisement for either a food or beverage product). Answer the following questions in your presentation:

• What is the ad’s objective?
• How would you critique its effectiveness in targeting a specific market?
• What type of person, social class, culture, lifestyle, and values/beliefs does the ad intend to target?
• What consumer needs are the advertisers trying to fulfill?
• How would you describe the ad’s effectiveness in targeting the consumer?
• Do you believe that ad is persuasive? Is that the ad’s objective?
• What is the persuasive technique being used in the ad (i.e., humor, sex appeal, shock appeal)?
• Would you recommend this type of advertising for your company’s new product? Why or why not?

 

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