What is the central issue of the article? Do you agree?

Considering the 8 hot topics identified by the authors, if you were an advertiser, which topic (e.g. communication tool) you would you use for which industry/product? Which tool for which customer segment? also based from company/industry experience.Among the trends identified by the authors, identify two of them that according to you are is worth of major consideration. In other words, if you were an advertiser, to which communication tools would you dedicate most your attention?

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