Description

Academic Essay

For the purposes of this assignment:

Critically evaluate and discuss the role of information and social media to support online Marketing strategy, develop brand awareness and manage customer relationships. In addition, within this context discuss how social media is used by organisations and individuals for target marketing and customer acquisition strategies.

This is an individual written assignment. 3000 words maximum.

Guidance Notes:

You should support your work throughout with evidence from good quality academic (journal articles, textbooks, conference proceedings, etc) and business sources. All material you reference should be cited fully using the standard university Referencing style, both within the main body of your report and in a clearly marked References section at the end