Your team has been approached by a group of investors in order to develop a hospitality
concept. The investors are open to all proposals but each concept must be supported by
justifications. They have chosen Dublin, Ireland as potential location for their investment.
The investors have a limited background in hospitality management and have therefore
commissioned your team to develop plans for the operation of the business.

The business proposal must cover the following criteria: – Research of current and future trends
– Research of target markets
– Research of potential product
– Research of potential services

Using these basic criteria you should apply both creativity and innovation to your concept.
The overall focus of the project should be related to the conceptualization.

In addition, the following key areas must be considered: the guest experience, maximizing revenue
and profitability, whilst establishing a local, national and wherever possible an international
reputation. Consideration must be given to financial viability of your proposal; however this will
not be part of the overall assessment. A realistic scenario must be nonetheless evident.

 

 

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