Choose 3 different target demographics (e.g., teens, parents, seniors).

• Describe how you might market to each demographic. What main sales promotion techniques will you use? Be specific.
• Concepts can include packaging, promotions, or any advertising methods that would reflect a different approach for each segment.

Describe at least 3 promotional techniques for each demographic segment. This section of the paper should be 3 pages in length and uses research from the company’s website, local news media and should refer to findings and data in Parts 1 and 3 of the U1 IP.

 

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