Order Description
Case Study

Cork Printing Supplies stock a wide range of computer print and ink cartridges, which they sell at their shops throughout the Munster Region. They supply both individual consumers and business
customers. They have recently been approached by Direct Marketers Ireland, who offer to sell them a list of over 100,000 e-mail addresses within *.ie domains, with a view to sending out
advertisements for their products. Cork Printing Supplies are eager to reach more potential customers, but have seen various newspaper articles about legal control of spam and are anxious about
the legal risks they may be running.

Write a memorandum advising Cork Printing Supplies as to:-

a) What guarantees it would be prudent to request from Direct Marketers Ireland as to the origins of the list
b) Their obligations under data protection law if they send out advertising to those addresses
c) The legal consequences if they were subsequently found to be in breach of data protection law.